Those with a keen eye may have already caught a glimpse of the Finnish Cultural Foundation’s new visual identity. The new colours, typography and logo will be in use in the October round of applications and other communications starting from August 2024. 

The look will be introduced gradually across all communication channels. For example, it will be fully visible on skr.fi in December when the redesigned website is completed.

The new logo will be available to grantees and collaborators in September at skr.fi/logos. They can use it, for example, in their publications, presentations or communications.

Something new and something old

The new visual identity supports the Finnish Cultural Foundation's values and strategy, which were established in the spring of 2024. While embodying renewal, it carries the foundation’s origin and traditions.

The new logo provides continuity with previous versions. The strong oak tree is still easily recognisable, but the simplified logo works well not only in print, but also in digital channels, where the Finnish Cultural Foundation now meets the majority of its grant applicants and other stakeholders.

The familiar shades of green remain, but are accompanied by a wider range of colours. The typography aims for clarity and readability. The new visual identity will bring together the broad and diverse activities of the Cultural Foundation in a visually consistent package. 

The new visual identity was designed by N2 Albiino.